What 3 Words

2 min read • Posted July 30th, 2026

Greg James Comic Relief Red Tandem bicycle outside Mercian Derby workshop

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Not a description of the home of all chowder based culinary knowledge but the exact location of the Mercian Cycles workshop in Little Eaton, Derby

What3words aerial view of Mercian Cycles Little Eaton workshop location

If you've not used what3words before this may sound like gibberish, but if you do then now it's even easier to find the home of custom steel frames.

Greg James Comic Relief Red Tandem bicycle outside Mercian Derby workshop

If you don't, What3words has split the entire world into 3m x3m (10' x 10') squares, 57 trillion of them, each with their own unique combination of 3 simple words. It's now easy to find us and start your journey to your own unique custom bike, and easy to find places when you're out enjoying riding your bike designed to fit you and custom painted to your design.

And more seriously if you ever need some help, whether that's just a lift home when you've run out of energy, or if something serious has happened and you need the emergency services those three words can guide them to you even in the middle of nowhere.